ABM - the Augmented Business Model

The growing integration of artificial intelligence (AI) into our societies is also transforming the field of business analysis. Business analysts are witnessing the emergence of generative AI tools (such as ChatGPT, Copilot, etc.) capable of generating insights, reports, and strategic recommendations on demand. These technologies inspire both opportunities and challenges: how can AI be leveraged to enhance decision-making without devaluing human expertise or reducing the strategic role of analysts?

The Augmented Business Model (ABM) enables business analysts to harness AI at every stage of business model development, enhancing the depth and diversity of strategic scenarios.

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